Masterello is a service for searching experts from various fields in Germany. For example, with help of the service you can find a house master, beauty master, english teacher, cake baker and many other professionals. The key benefit is that you can choose language of communication while searching. It is a personal project that we are working on with a team of enthusiasts. I am responsible for the entire design of the project. My first task was to create brand strategy and brand identity for the project.
MY ROLE
Brand strategy
Brand identity
UI Guidelines
Digital platform
CLIENT
Masterello, 2024
Brand character
After market and customers research we decided that our future brand should have positive, active and bold character.
Logotype
I created a dynamic letter M mark as a metaphor for the specialist who is on the way to you — a person who will come and solve your problems. The typographic part of the logo is simple and confident (our specialist is qualified and bold).
Color system
I chose yellow as the primary accent color. Yellow supports dynamics and indicates growth opportunities.
Typography
For headers I wanted to use type family with friendly and bold character. And I chose Nunito Sans that has around 70 languages. For texts I chose Inter — simple and easy-to-read font family that also supports a lot of languages.
Graphics and pattern
Also I created graphics that can be used for various communication materials: banners, marketing campaigns and other needs. The graphics reflect various professional fields and can be easily scaled.
Pattern
Category icons
Website
While working on the website, I created a comprehensive UI style guide.
