MGVC is a global gaming investor that provides support to the development of promising gaming projects and companies. The company is investment devision of My.Games and offers support in game design, marketing, business development, production, project management, HR and investment analysis. Our task was to create a unique brand identity for the company.
MY ROLE
Visual identity
Animation
CLIENT
My.Games Ventures Capital
Logotype
Investment company always involves a more serious approach. On the other hand, our clients are game developers — enthusiastic and creative minds. Therefore, in developing the visual style, we aimed to strike a balance between confidence, reliability, and game focus. I came up with the idea for the logo thinking about the very first and simple screen games. One of them — is Snake game. First letter was G (games), then I created other letters of the logotype.
Color
I chose a bright and dynamic magenta gradient as an accent color. It is complemented by a clean black and white color palette.
Graphic style
All graphics are based on pixel grid — we can create flexible collages with various photos and images.
Typography
Typography style also supports pixel graphics. For headers I chose sans serif font Gosha Sans with strong lines and hard corners. For texts – a readable and simple web font Gotham Pro.
