Citymobil is russian taxi service. Our task was to develop series of commercials for an advertising campaign of Citymobil. We were supposed to create visual concepts and develop scripts without actors, relying only on graphic solutions.
MY ROLE
Creative concepts
Illustration
Animation
Marketing materials
CLIENT
Citymobil
Scenario 1. Benefits
A simple scenario from the client: a cab is driving around the city from point A to point B. During the video we would like to show the benefits of ordering a Citimobil cab. We offered several visual solutions for this scenario. First visual approach – city map.
References
Key visual
The customer liked this approach and we decided to work on it. We made a storyboard and at final stage I did animation and several resizes.
Final video
Scenario 2. Taxi in any weather
Scenario from the client: we want to emphasize comfortable rides in any weather. We decided to offer the client to use the image of a branded Citymobil car. The cars are well recognizable and noticeable in an urban environment. The client really liked this solution. We drew a series of illustrations and made a storyboard.
Final video
Art-director: Artur Gromadin
Design & motion: Daria Pliutenko
