Russian IT-company Mail.ru Group (MRG) organizes programming courses at largest universities in the country, regularly conducts hackathons, meet-ups and programming contests. MRG Education project was created to unite all these activities and tell the IT-community about them.
MY ROLE
Brand identity
Animation
Social media
CLIENT
Mail.ru Group
Concept
We decided to use a heraldic symbol with a dog to tell about the academic history of the project and passion for knowledge in IT. Why dog? Mail.ru uses @ sign in the company logo. “@” in Russian language sounds like “dog”. So, our IT-dog helps students and provides them trough their studies.
Logotype
Sign variations
I created several variations of the sign for different situations and various communications.
Community in VK social network
Photo: Mail.ru Group Education
Art-director: Artem Fenelonov
Designer: Daria Pliutenko
