The bird park is located in Kaluga region, 75 km from Moscow. Its collection has about 2000 species of birds, including exotic birds, hawks and domestic birds. The park has no analogues in Russia, moreover, it is one of the largest bird parks in the world. The symbol of the park is considered to be a sparrow. You can find this seemingly inconspicuous small bird in almost every corner of the world. In our park too!
MY ROLE
Creative Concept
Brand identity
Park navigation system
CLIENT
Bird park Vorobi
Logotype
While I was thinking about visual concepts I had an idea to match the unremarkable sparrow with various exotic birds living in the park. So I created a bird-constructor — funny sparrow, trying on the appearances of different birds.
Sign variations
Color
Fonts
Bird icons
Icons of birds and the most significant objects were developed for navigation system inside the park.
Navigation icons
The main elements of navigation are signposts and there are quite a lot of them in the park. The design of the signposts makes it possible to install several direction-setting wings on the sparrow's legs and fix them in the required positions. In addition to signposts, the park has stands with a map and warning signs.
There are two ticket categories: for adult visitors and discounted tickets. The park covers an area of approximately 24 hectares, so at the entrance, all visitors receive booklets with a detailed map of the territory.
In the park, of course, you can buy all kinds of memorable souvenirs, as well as feed some of the inhabitants of the park!
